Showing posts with label FSB Associates. Show all posts
Showing posts with label FSB Associates. Show all posts

Saturday, December 4, 2010

Avoid Holiday Stress with ~ Super Foods!

 

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Is the Holiday Stress Getting to You Yet? Perhaps take a look at this helpful advice.

Last year I had the good fortune to review an arc copy of The SuperStress Solution by Dr. Roberta Lee. It was an informative book, with many practical ways to manage stress naturally, all written by a MD who has been trained by the AZ Center for Integrative Medicine, headed by Dr. Andrew Weil (natural health MD/guru). image006

With that in mind we have an article from Dr. Lee to share, on stress around the holidays and what one can do about it through natural diet and supplements. So take a look, since by implementing these suggestions (I especially like the chocolate bit) your holidays may feel a bit less crazy. Even the calmest of souls could use a bit of help during this very busy month.


Reduce SuperStress with Super Foods ~ By Roberta Lee M.D.,
Author of The SuperStress Solution

The holidays are fast approaching, and with them the promise of festivities, feasts, and fat!  But our ballooning girth will do more than stress our belt buckles. Most of us will feel the literal stress of over-eating and also suffer more from the guilt of gluttony than we would care to admit. It doesn't have to be this way. In addition to trying to keep up with your exercise routine, getting enough sleep, and having a snack before you head to a party (you won't overeat if you're already a little full!), try to avoid junk food/fast food, sugar-laden foods, too much caffeine and alcohol, and excessive amounts of high fat red meat. These foods and beverages tax your system and will actually make you feel more stressed, more lethargic, and less able to cope with the stresses of daily life causing SuperStress.

But holidays and parties shouldn't be about deprivation! Consider this: there are actually a handful of foods that can help reduce stress (and help you stay trim, too). Aim to keep these five easy to find and delicious foods in your diet through the holiday season, and beyond:

Dark chocolate. Chocolate has a lot going for it in addition to its divine taste. It is plump full of flavanoids -- a powerful class of antioxidants -- which have been shown to lower high blood pressure and reduce the risk of heart disease and strokes. Other compounds found in chocolate seem to lower the "bad" component of cholesterol (LDL) while leaving the "good" (HDL) component unchanged. Dark chocolate also contains several psychoactive chemicals that promote alertness and even euphoria. The latest scientific literature even shows it has some blood pressure lowering properties.

To me, though, that's not what's so beautiful about chocolate. What I think is beautiful about chocolate is its ability to enhance sensory recruitment in every way. It's so inexpensive to have a piece of chocolate and it's so pleasurable, that if that's something you like and that's part of what living well is about, I say: go for it. Once a day, treat yourself to a guilt-free of a typical dark chocolate bar or 1 ounce of chocolate roughly the size of the palm of a woman's hand. Doctor's orders!

Tea. Although caffeine has been shown to lead to a more positive mood and improved performance, there's a fine line between just enough and too much. Too much caffeine can make you dependent and make you nervous, irritable, and hypersensitive or bring on headaches. Because brewed tea is lower in caffeine per cup than coffee, you can drink more tea than coffee before experiencing these effects. Tea also provides a little L-theanine, a calming amino acid.

Magnesium rich foods. Magnesium is an essential mineral for human nutrition. Magnesium in the body serves several important metabolic functions. It plays a role in the production and transport of energy. It is also important for the contraction and relaxation of muscles and has been shown to reduce blood pressure. Green vegetables such as spinach are good sources of magnesium, as are black beans, peas, nuts (peanuts), seeds (pumpkin and squash), tofu, broccoli and whole, unrefined grains.

Berries. Under stress we naturally crave sweet things but the problem is that nine out of ten times, the sweets we're craving are calorie laden. Berries are naturally sweet and they have vitamin C which tends to be helpful in combating stress. Furthermore, berries have some fiber -- which will decrease cravings by building up bulk in your GI track.

Avocados. When you're under stress, your body tends to use B vitamins at a faster than normal rate. In order to replenish that supply, eat ¼ of an avocado when you're stressed -- on a sandwich, in a salad, or all by itself -- to boost B vitamin levels. In addition to B, avocados are also rich in vitamin K, vitamin C, potassium and a fatty acid known as oleic acid -- this fat has been shown to have a mild influence in lowering cholesterol.

To reduce stress, and avoid SuperStress, try this today: 426px-Keep-calm-and-carry-on_svg-213x300

Simple as it sounds; focused breathing -- during which you think about your breath as you inhale and exhale -- is a very effective stress-management technique. A slow, full breath triggers physical and cognitive changes that promote relaxation. Deep breathing helps release tension and anxiety and is a great energizer because the deeper the breath, the more your body is flooded with life-fueling oxygen. A full breath begins with the diaphragm pushing downward so that the stomach extends out. As your lungs fill with air, your chest expands. When you exhale, the reverse occurs -- your chest settles first and then your stomach.

  • When anxiety strikes or you find yourself focusing on negative thoughts, immediately exhale through your mouth.
  • Now, open your lungs, and breathe in through your nose, drawing in a fresh, cleansing air to the count of four.
  • Exhale again slowly to the count of five.
  • Repeat four times.

Copyright © 2009 Roberta Lee M.D., author of The SuperStress Solution


Author Bio: Roberta Lee, M.D., author of The SuperStress Solution, is vice chair of the Department of Integrative Medicine, director of Continuing Medical Education, and co-director of the Fellowship in Integrative Medicine at Beth Israel's Continuum Center for Health and Healing at Beth Israel Medical Center in New York City. Dr. Lee attended George Washington University Medical School and is one of the four graduates in the first class from the Program of Integrative Medicine at the University of Arizona conducted by Andrew Weil, M.D. For more information please visit www.superstresssolution.com.

For more information on Dr. Lee’s book please see Layers of Thought’s preview.

Amazon purchasing options US/UK/Canada.

This could also be a wonderful holiday gift for the right person - those who really enjoy a very holistic and natural approach to health and stress management.

A big thanks to FSB Media for providing this article to share with our readers here on Layers of Thought.

Have a great less stress day, and have fun shopping!

Saturday, November 13, 2010

Giveaway: City In Shadow ~ by Evan Marshall

 

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As we move deeper into fall and toward the winter its great to move into a different kind of scary ~ Mysteries!

City In Shadow ~ by Evan Marshall

About:   A Hidden Manhattan Mystery - A frightened woman leaves a note reading HELP ME outside Sanitation supervisor Anna Winthrop’s apartment . . . A career-making story leads a journalist to a human-trafficking ring . . . A woman acts as bait in an effort to track down her missing sister . . . and Anna’s visiting cousin Patti prowls New York’s dark streets, but won’t say why. All roads lead to the Kirkmore, a sinister apartment tower harboring a secret more horrifying than anyone could ever have imagined.


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Author Bio:  Evan Marshall is an internationally recognized expert on fiction writing and author.  A former book editor, for 27 years he has been a leading literary agent specializing in fiction. His Marshall Plan® Novel Writing Software, written with Martha Jewett, is an adaptation of his bestselling Marshall Plan® series.

Connect:  WebsiteWrite A Novel Fast; Writer’s Forum – to ask questions;  Facebook; Twitter; Psychology Today – a literary blog; and Goodreads.

More links on this blog which are associated with Marshall Evan:

Just in case you can’t wait to win the book:

  • Purchasing links for US/UK/Canada.
  • Hardcover: 192 pages
  • Publisher: Severn House Publishers (November 1, 2010)

*Please note we have no affiliation with the Marshall Plan®, or the author.


The Giveaway: 

Since the book will be sent by the publicist - you do not need to be a “reader” for this giveaway. Anyone can enter, but the book is only available for mailing inside the US and Canada.

Contest Info:

To enter you must:

  • comment
  • include in the post your email so that I can contact you

For optional extra points you can do any, or all or none of the below for 1 entry point each: (All entries may be included in one single comment.)

  1. Be a subscriber of Layers of Thought – google or facebook. (I need to be able to see you! – to get updates in facebook feed and add me as a friend otherwise it does not count.)
  2. Blog it - side bars are great - please provide links
  3. Tweet it – provide links please
  4. Friend on Twitter
  5. Friend on Goodreads
  6. Friend on Book Blogs
  7. Friend on Glue  - new to glue? have questions? let me know.

As stated above, this giveaway is for the US and Canada only.

Contest ends Sunday November 28, 2010 at 12 pm US Pacific time. Winner will be posted and notified on Tuesday November 30, 2010. 

Please note unlike other posts we do not respond to comments for giveaways. If you have a question or concern (like a typo or bad link) please email me via my profile – Shellie.

Thanks for entering and good luck! 

Wednesday, February 17, 2010

What’s Next? Fauzia Burke from FSB Associates Suggests the Future of Social Media and its Effects on Marketing Books

hot off the press           

Real Time Web for Old Time Books: The Benefit of Social Media for Publisher and Authors
By Fauzia Burke

Real Time Web was coined to describe online activities in real time -- from status updates on Facebook, to microblogging on Twitter to uploading photos and videos on other social media sites. With the ease of mobile devices like iPhones, this type of communication has grown tremendously in 2009. Now Google (video) is offering the power of real time web searching to millions everyday. Although you may cringe when considering the personal implication of searching your updates and Twitter feeds, you can't deny the benefits to publicity and marketing.

According to Nielsen, social media and blogs are now more popular than email. As marketers, this presents us with a great opportunity. Reader engagement is not only important in today's market, it is essential. Although your web site is important, a savvy marketer knows that a page on Facebook is even more important for interacting with fans and potential readers. With Google and Bing now offering real time search results, the ease, power and speed of sharing information is changing before our eyes. Word of mouth has never been shared faster or more easily.  It is important to remember that social media is public communication, you probably should never share personal information, comments or thoughts you don't want spread. But you can't simply ignore what investors are calling a new Web Revolution.

By staying off of Twitter and Facebook as a marketer you are not only missing out on community building, but you are also unaware of the conversations taking place about you, your books, and your competition. Real time search results are changing the speed at which a conversation spreads online. It is more important than ever to manage brand and reputation on social media sites. Content is streaming live with or without your blessing.

Some fantastic sites that offer good information on Twitter conversations are Topsy which shows how many people retweeted you. For example, if you do a topsy search on my name you'd see that my HuffPost blog about Facebook was retweeted 118 times, others were not as popular. Sency allows you to search topics and conversations, and Dailyrt allows you to track what is important to people right now.

These tools can allow you to stay on top of messaging. For marketing and publicity people, it can give you fresh ideas and leads for more exposure. For editors, it may give you ideas for your next book project and for authors it can most certainly show you what's important to your readers right now. Opinions are being shared online and in real time, and now through searches we can find them and notice trends and measure excitement.

Today if you do a search for Oprah on Google, the search results will include social media results, which means you can see what people said about Oprah a minute ago (see midway down). If that doesn't inspire awe (and a little fear) in you, I would be amazed.

Conversations are happening online in real time and now these conversations are being tracked, measured and searched. By becoming part of the community and paying attention to the dialogue around you, I believe your marketing efforts will benefit greatly this year and in the years to come. Real Time Web is becoming the norm -- there are tons of apps and programs coming that will make it easier for us to know what people are saying, where they are gathering, and what they are reading in real time.

© 2010 Fauzia Burke

Author Bio:

burke 

Fauzia Burke is the Founder and President of FSB Associates, an Internet marketing firm specializing in creating online awareness for books and authors. For more information, please visit FSBAssociates.com. Follow FSB Associates on Twitter: www.twitter.com/FSBAssociates

What are your thoughts, tips, and disagreements as readers/reviewers, authors, publicists/editors, and sellers of books around the issues shared above? How about your experiences with social networking and some of its newer developments? Are they working for you?

Thanks for reading Layers of Thought.

Saturday, January 16, 2010

What do Today’s Readers Want? Fauzia Burke - President of FSB Associates Answers the Question

2945026921_352f69227f_mHere is an article from the president of FSB Associates – Fauzia Burke. An interesting and light editorial about what she believes is important for today’s readers and where the book industry is heading. Enjoy!

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I'll Take a Community With That Book, Please!
By Fauzia Burke

With today's search empowered readers, do we need to market and publish books differently? Does general publishing make sense in an age of Google searches, micro communities and niche marketing?

Today's readers are tech savvy and resourceful. They know how to get the information they need and have higher expectations from publishers and authors. They don't just expect a book, they expect a community with their book.

I often hear publishers say that there are "very few brands in book publishing." But to thrive in today's competitive, niche markets, perhaps brands are exactly what we need. What readers choose to read is personal and an extension of who they are. Shouldn't their book choices be supported by a publisher, a brand that is invested in their interests? 

Many small publishing companies have done an enviable job of branding themselves and building reader communities around their books. Take O'Reilly, TOR and Hay House. You may not read their books, but you know what they publish. Their communities trust them. People who share their point-of-view flock to their lists. These companies publish for a niche community, and are trusted members of their community. They provide extra resources, and often their authors are members of the community itself. TOR has even launched a bookstore to meet their readers' needs. These publishers show passion for their books and an understanding of their readers, and as such their readers reward them with loyalty.

Publishing books for the community

Besides reader loyalty, publishing for micro communities may have other long-term benefits as well. For example, the focus would help publishers save money on marketing. Marketing through online communities is less expensive and much more powerful than trying to reach the general public and hoping to find the right match. The publisher's Web site wouldn't have to cater to a wide variety of people, it would be designed to serve the needs of a small group. Instead of expensive advertising, they could announce the book to the community that has already bought into their brand. Publishers and authors could enlist the support of the community to spread the word (which will always be the most efficient method for marketing books.) The logo on the book spine would mean the readers have a promise that the book is worth reading. The readers would know that the publisher looked at over a thousand manuscripts all on the same topic and is offering them the very best. 

So are large, general publishers at a disadvantage with today's search-empowered, community oriented readers? I think so. General trade publishing is for everyone, yet there is no "everyone" out there.  Readers are part of micro communities. They want good books, and they need publishers who will support their interests and passions. 

The bottom line is that publishers and authors need to evolve their marketing and publishing strategies to accommodate for a new kind of reader. A reader whose expectations demand more interaction and community. A reader whose loyalty you can have once you have earned it. A reader who wants more than a 6 week marketing campaign so you can sell a book. This new reader requires an investment of months and years.

Is that too much to expect? Perhaps. But this is your new reader, and she will stay with you if you stay with her.

Stay tuned for Web marketing tips in future weeks, or follow FSB on Twitter to see our results in real time: http://twitter.com/FSBAssociates

©2009 Fauzia Burke

fauzia_burkeAuthor Bio
Fauzia Burke is the Founder and President of FSB Associates, a Web publicity firm specializing in creating online awareness for books and authors.  She is currently a featured blogger on The Huffington Post new books vertical where this article originally debuted. 

For more information, please visit www.FSBAssociates.com.

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So two questions for thought are: As readers, is having community an important aspect of your reading choices? Are there specific publisher which you prefer and follow due to their specific genre content or do you prefer a generalized book resource?

Have a wonderful Saturday everyone!

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